A Brilliant Business Model By Suzanne Roberts

Here’s a business model for you. Sell people a product designed to “protect” them from injury. Then design into the product a deeper, seemingly unrelated injury. Then for the rest of their life, you get to sell them more products and services to help with the deeper injury created, all the while creating even more injury and more need for more products and services as a result of the extra stuff sold.

But wait, you might say, the people will see through that. After a while they’ll notice a pattern of deeper injury and start connecting the dots. Yes, you are right, some do. However, because the deeper injury doesn’t always show up immediately, sometimes it takes weeks, months or even years; it’s not as easy to spot the patterns. Plus the industry vigorously denies any such relationships even though it’s clearly printed in their documentation. So these deeper injuries become commonplace and the people just consider they’ve been unlucky and they are now grateful for the products and services being offered that assist them in their misfortune. What a Brilliant Business Model.

I need to tell you a story. My dog Bella is 7.5 years old. She started life as a healthy, happy, boingy (yes that is a word in my household) little pup who loved everyone and everyone loved her. Yesterday I had to take her to the emergency vet where she was admitted, yet again, with life threatening issues. This is our third very expensive and stressful visit to the emergency vet to save her life, the second in the past four months. Our family had a serious discussion yesterday about the option of letting her pass on to a better place. We weren’t quite ready to pull the trigger, but I have to say I’m livid with anger at the path that has led us here. The same path traveled by countless other animal parents and untold human parents. As animal parents, we have a choice to stop the suffering of the animal, as human parents the issues are infinitely more complex, painful, stressful and unimaginable. I’m blessed that I recognized the pattern in human babies and stopped it. I just wish I had realized the same pattern exists for animal babies. My kids are ok, my dog not so much.

I’m sure by now you’ve recognized the industry (Big Pharma and the Medical Industrial Complex) and the specific triggering product (vaccination). Here’s Bella’s story.

Bella came to us at 9 weeks old, untouched by the medical system. She was a wonderful little pup. Her best trait was her joy. She would bound around the house and yard emitting complete and utter joy. Then one day I got pressured into getting her vaccinated. “She can’t be out in public until she’s had her shots. She’ll get something and die” was the story I was told. I’d already stopped giving my kids shots, but for some reason I didn’t think to transfer the same thinking to my dog. We all have our final, triggering moment where we fully awaken. Bella was to be my moment. I complied and got her the full set of puppy shots over about 3 months. Six weeks later I’m rushing her to the ER vet as she was just hours away from death. She had stopped eating right after Christmas. For several days I wasn’t too concerned. Perhaps she’d had too much rich human food over the holidays. Then she began slowing down. By New Year’s morning I looked at her and it hit me like a ton bricks, my dog was in organ failure and would die very soon. Organ failure and death just out of the blue? No obvious trigger? In an otherwise healthy dog? As a society, we’ve stopped questioning the sudden, unexplainable deaths of our animals and babies. They’ve become so COMMON we’ve forgotten that at one point in the not so distant past, THIS WAS NOT NORMAL. It’s just been “normalized” by repetition. Any real investigation has been suppressed by the industry. (See how autopsy requests by grieving parents of SIDS babies go unheeded https://www.youtube.com/watch?v=7SEqsP_3b2k ).

So I raced Bella into the ER vet and $2000 and 24 hours later she was back to life. But she was diagnosed with Addison’s disease (ala JFK), which is adrenal failure, deadly if not controlled. It took another week for her to get fully back to her old self and she only really came back 90%. But now she had a host of new issues:

1) Monthly shots required, $40 if I do it myself, much more if I have to go to the vet

2) Daily pills, difficult to administer to a dog that won’t take pills and often refuses to eat

3) Picky eating, her bellyaches from the Addison’s cause her to permanently refuse any food she ate just before getting a belly ache

4) whacked out stress response (kind of like a diabetics wonky blood sugar response), she is easily stressed and barks at her own human father sometimes when she can’t quite tell it’s him

So we now have permanent, expensive new meds, a permanent need for annual vet appointments (to get new prescriptions), a permanent need for annual lab testing (to check her numbers and adjust her dosing) and a permanent personality change in our pup. Eight months old and their plan is already working perfectly. But wait, it gets better.

Several times I’ve had to bring her back to the emergency vet and the regular vet when things were off (cha-ching, cha-ching). I cannot take her places like parks and festivals where people often bring their dogs, it would stress her into a frenzy. I have to buy only raw, human grade food, since the only thing she rarely rejects is raw meat.

On Mother’s Day of this year Bella was stung by a bee (yes she was chasing and snapping at said bee…). I came home to an anxious, unsettled dog with a swollen eye. I gave her homeopathy for the sting (Apis which worked wonderfully) and another for the anxiety (Aconite which helped just a little) but she just didn’t settle down. By the middle of the night it was clear she was dying again. First thing in the morning we were off to the ER vet again. The stress of the bee sting threw her into a full Addison’s crisis. $1000 later we were home with a new higher dose of meds and more subsequent lab tests required. Anyone seeing a pattern yet?

Shortly after the May visit, Bella began having Grand Mal seizures. These are frightening and violent events. Her body stiffens and convulses, she appears to be choking and her eyes are vacant. The obvious part of the seizure lasts about 1-2 minutes with massive drool and loss of bladder. Then there’s 2 minutes of additional twitching and convulsing but without the massive rigidity of the initial part. Finally comes a minute or two of labored panting and continued vacancy in the eyes. After five to six minutes of this Bella gets up and tries to walk. She walks into walls and trips over her own paws. If she’s on the wood floor she ends up sprawled and can hardly get up. She walks into corners and cannot figure a way out. I have to redirect her. She bangs into things and falls over if she tries to sit. Then she starts pacing. About an hour of pacing ensues where she’s anxious, whining and pacing, still off balance and tripping over her paws. It’s devastating to watch. Finally, she begins to settle down and might even fall back to sleep (her seizures always start in the night). But within an hour or two it all starts over again.

Because I’m stubborn and I don’t want to add more insult to injury (i.e. more pharma meds to the ones that caused the problem initially), I began to try alternatives. I started in with homeopathy. For those unfamiliar with Homeopathy it is a form of energy medicine. When you select the right remedy, it’s literally miraculous. When you don’t at worst you’ve had a sugar pill. A remedy might be close enough to help but isn’t actually the correct one. This is where I landed. The remedy worked for a month, but then she had another set of seizures. So I switched it up. Again it worked for a month. I also began work with an alternative care vet to see if we could balance her out without anti-seizure meds. We went through several rounds of supplements but then came this past weekend. Bella had eight seizures. With the massive personality change caused by the brain trauma of the seizures she killed one of our family pet lizards. Bella and the lizards had peacefully cohabitated for two years. But yesterday, in her stress and brain damage, he became a threat and she killed him, rather violently.

Apparently after three seizures, the rule is to bring your pet in to ER as the seizures are only going to continue. I wish I’d known this before Bella got to Rex, but after that incident it became crystal clear.

So again, off to the ER vet. Another $2000 later and now she will be on another med for life for the seizures, filled in here and there with other supplementing meds as needed to bridge certain issues (like the persistent fleas she’s attracted by being so out of balance). And of course as anyone who knows anyone with seizures, these meds are always being adjusted and changed out to keep things balanced. So this means more vet appointments, lab tests and prescriptions. Seizures are one of the holy grail of the medical system for keeping themselves in a lucrative, repeat business.

I’m not dissing the individual vets. For the most part, I’ve had wonderful vets in my life as a pet guardian. But they are a part of the business model (knowingly or not), and the model must be exposed. I’ve spent my entire adult life getting myself out of the medical model and healing myself of the medically induced health issues I’ve had (asthma for one). I’ve had mixed success but I know I have much better quality of life out of the model than I had while in it. I’m still a work in progress. For my dog, I’m finding the issues she’s having are far beyond my skill set and far more dangerous and quality of life reducing that I can manage. So for now we continue down the medical path. And I’m angry. I want my happy healthy dog back. I want the time I spent at the Vet, stressing and worrying back. I want my many thousands of dollars back.

I don’t want to have to go through the next soul crushing decision of if it’s time to end her life because the suffering (for all of us) outweighs the quality. I don’t want the responsibility of determining her quality of life. But I have too, she can’t tell me directly. And I don’t want to continue to fund the industry that caused the problems to begin with. (The most disliked and distrusted industry in America according to a 2019 poll https://news.gallup.com/poll/266060/big-pharma-sinks-bottom-industry-rankings.aspx. ) But what do I do? Tell Bella, “sorry pup we are putting you down. I can’t manage your health issues and I don’t want to pay to poison you with more meds.” I don’t know the answer. I just know I’m angry.

I cannot begin to imagine the toll this takes on parents and families everywhere where the injured party is not a family pet but a human child. Parents HAVE to stay up all night dealing with issues and running off to the ER when the issues are too big for them. Parents HAVE to keep their jobs with their health insurance in order to defray the exorbitant medical costs. Parents HAVE to struggle with missing work and all that brings to stay with their child in the hospital, all the while praying they don’t get fired and lose their medical coverage. What a never ending stress cycle. Then throw some poverty into the mix and you can see why people are absolutely losing their minds. This is a no win. Everyone is trapped by the cycle of health damage.

So what are the solutions? Number 1: stop adding poison to the mix. While there are many poisons we cannot avoid (chemtrails), are difficult and/or expensive to avoid (fluoride in water), there are many we can absolutely control, food and pharmaceuticals being two of them.

Pharmaceutical: I’m not saying quit your meds cold turkey, which is clearly a recipe for disaster. However, many people are on meds because the meds are considered “standard of care” for a person of their age, gender or diagnosis. It doesn’t necessarily mean they need it. If you are on meds, ask your doctor what you can remove or how you can wean off. The elderly are absolutely abused here. I have heard about and witnessed first-hand the massive overmedication of our elders. It’s criminal. Often our elderly must choose between food and meds. I’ve heard repeat stories of adult children going with their elderly parents to the doctor and asking “what can we do?” This is where the doctor will often say, let’s see what s/he really needs and remove the rest. Our elderly are often on meds THEY DON’T NEED because the industry claims it is “standard of care”. One size fits all. The worst is when they are on a med they might have once needed but no longer do, but no one bothered to take them off it.

Food: Conventional, packaged food is absolutely loaded with poisons. Just read the label. For kids especially, avoiding the common artificial food colorings (i.e. Red #2) and artificial flavorings will result in immediate behavioral improvements. Things like MSG, which now hides under hundreds of other names, is a neuro excitotoxin. Just think about those words: neuro (brain), excito (excites, stirs up, stimulates) and toxin (poison). Frightening.

Collectively, it’s time to say NO to the poisoning. We can vote with our dollars to say NO to the pharmaceutical industry and the food industry. We can vote with our voices to say NO to the fluoridation of water and the Chemtrailing of our skies. We can vote with our conscience and say NO to the collective mess we are in as humanity.

It’s time to end the Brilliant Business Model.